The Angel of the North by sculptor Antony Gormley
Image credit Michael Powell / Imagewise
 
Morrisons, the UK supermarket chain, has apologised after anger grew over its decision to beam a baguette advert onto the Angel of the North sculpture by Antony Gormley.
 
ChronicleLive reports –
 
The under pressure supermarket tried to kick start a new price cutting move over the weekend by projecting an image of a baguette onto the Angel’s wings. The move was criticised by artist Antony Gormley, who has always wanted the artwork to stand without any interference isolated and unlit. Mr Gormley had a clause added to the original agreement when work on the Angel began in 1994, refusing permission to light the Angel. “I’d rather the Angel is not used for such purposes, but it’s out there,” Mr Gormley said yesterday. Full article here.
 
It’s unclear if Morrisons had permission from Gateshead Council for the stunt but generally speaking roadside advertising in England is restricted and –
 
Land alongside motorways is landscaped for reasons of safety and appearance … It is hoped that local planning authorities will take steps to ensure that on land alongside motorways but not required for them, no advertisements that could adversely affect amenity or constitute a danger to traffic are allowed.’ The Government emphasised, in its July 2005 letter to local planning authorities, that this advice is still relevant. Source: Campaign to Protect Rural England.